Robb Wolf, author of the bestselling The Paleo Solution, reveals his groundbreaking 30-day program, based on the latest research, to help readers easily rewire their brains to control their appetite, regulate their blood sugar, and lose weight effortlessly, using a paleo-based, whole foods diet.

Having trouble losing weight? The latest research shows that it’s not your fault! In Wired to Eat, former research biochemist, health expert, and bestselling author Robb Wolf reveals the groundbreaking studies that show why our bodies are wired to eat more and move less, essentially causing us to gain weight. In fact, we are wired to eat in a way that damages our gut, metabolism, and hormones, causing weight gain, radical blood sugar, and an increased appetite. The secret to rewiring your brain for health is managing your diet and your glucose tolerance levels and figuring out if your body suffers from what Wolf calls a banana profile (someone who can eat healthy carbs), a cookie profile (someone who can eat refined carbs), or neither.

Once you’ve determined this, you learn to personalize your nutritional program to your unique genetic and gut profile, regulating glucose levels and boosting your metabolism for effortless weight loss and improved health. Without the proper balance, your body is at increased risk for three epidemic-sized issues: diabetes/obesity, autoimmune disorders, and neurodegenerative disease. The book’s 7-day jump-start program and specifically tailored 30-day whole food, paleo-based eating plan helps you drop the weight and rewire your brain once and for all. The book will also include 60 recipes by Julie and Charles Mayfield, bestselling authors of Paleo Comfort Foods cookbooks.

In a book that will appeal to Robb’s existing, sizable paleo fanbase, as well as the general weight loss market, readers will be able to take back control of their bodies and health in as few as 30 days.