The Corporate Creative: Tips And Tactics For Thriving As An In-House Designer

Synopsis

<center><b>What Is a Corporate Creative? </center></b><p> There is no unique branch of design known as in-house design, nor skills possessed solely by in-house designers. The corporate creative is a designer who simply works in an in-house environment. While there are benefits to working in a corporate environment (access to more resources, greater security, better benefits, more regular hours and camaraderie), in-house designers also have to deal with many frustrating and demoralizing challenges.<p> This book focuses on key strategies and tactics to help you establish yourself and your team as powerful players in your company. Experienced in-house designer Andy Epstein shows you how to:<ul> <li>communicate clearly and effectively <li>hire and train a winning team <li>work with other departments within the company <li>maximize efficiency within your group <li>cut through the red tape to create great design</ul> Surviving and&#150more importantly&#150succeeding as a creative in the corporate environment requires you to be a project manager as well as a designer, a businessperson as well as a creative. <i>The Corporate Creative </i>provides all the tools you need to achieve success.