Franchising |  Benefits of Owning an A&R Franchise  |  Being A Franchise Owner
Advertising, Promotions and Marketing  |  Terms of Agreement and Financial Commitment
New Site Opportunities and Businesses for Sale  |  Next Steps

Advertising, Promotions and Marketing

All Franchise Owners contribute to a group marketing fund through a levy on their Gross Sales. Franchise Owners are therefore part of the extensive and focused year round national marketing program.

Our stores and products appeal to a broad range of customers. Each year the marketing strategy promotes awareness of the Angus & Robertson brand, creates interest for potential customers, while maintaining a strong position as a friendly and accessible retailer for many types of personal shoppers and gift buyers.

Franchise Owners benefit from the National promotional program, which changes on a monthly basis. This program consists of major catalogue campaigns and other promotions such as print, electronic and radio. Each promotion is supported by specifically designed display material supplied by the marketing department at the Angus & Robertson Support Office.

In addition to the national marketing program, Franchise Owners find great benefit in undertaking their own local marketing, often building firm relationships with local libraries and schools. Each store is provided with all the templates and resources required to produce professional corporate advertising and marketing material.