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Advertising

Advertising

strategy, creativity and media

by Chris FillScott De Francesco and Graham Hughes
Paperback
Publication Date: 01/10/2012

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RRP  $150.95

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The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.
ISBN:
9780273760894
9780273760894
Category:
Advertising
Format:
Paperback
Publication Date:
01-10-2012
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Pages:
416
Dimensions (mm):
266x194x20mm
Weight:
0.99kg

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