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Crafting and Executing Strategy

Crafting and Executing Strategy

The Quest for Competitive Advantage - Concepts and Cases

by A. J. StricklandJohn Gamble and Arthur A. Thompson
Hardback
Publication Date: 09/03/2009

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Thompson, Strickland and Gambles�, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. . .Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 17e provides an unparalleled case line up. (1) 22 of the 26 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there�s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design. .
ISBN:
9780073530420
9780073530420
Category:
Management & management techniques
Format:
Hardback
Publication Date:
09-03-2009
Language:
English
Publisher:
McGraw-Hill Professional Publishing
Country of origin:
United States
Edition:
17th Edition
Dimensions (mm):
254x210.82x35.56mm
Weight:
1.91kg

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