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Direct Marketing Management

Direct Marketing Management

by Mary Lou Roberts and Paul D. Berger
Hardback
Publication Date: 01/02/1999

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Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
ISBN:
9780130804341
9780130804341
Category:
Sales & marketing
Format:
Hardback
Publication Date:
01-02-1999
Language:
English
Publisher:
Prentice Hall PTR
Country of origin:
United States
Edition:
2nd Edition
Dimensions (mm):
241x184x22mm
Weight:
0.88kg

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