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Basic Marketing Research

Basic Marketing Research

Application to Contemporary Issues with SPSS

by Naresh K. Malhotra
Hardback
Publication Date: 01/12/2001

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Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues - in total quality management, international marketing, technology, ethics, and the Internet.
ISBN:
9780133768565
9780133768565
Category:
Market research
Format:
Hardback
Publication Date:
01-12-2001
Language:
English
Publisher:
Prentice Hall PTR
Country of origin:
United States
Dimensions (mm):
262x210x31mm
Weight:
1.5kg

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