Application to Contemporary Issues with SPSS
Hardback
Publication Date: 01/12/2001
Designed for undergraduate courses in marketing research. Written from the perspective of users of marketing research, this text presents concepts and principles at a basic level. It is practical, applied, and managerial, and focuses on important contemporary issues - in total quality management, international marketing, technology, ethics, and the Internet.
- ISBN:
- 9780133768565
- 9780133768565
- Category:
- Market research
- Format:
- Hardback
- Publication Date:
- 01-12-2001
- Language:
- English
- Publisher:
- Prentice Hall PTR
- Country of origin:
- United States
- Dimensions (mm):
- 262x210x31mm
- Weight:
- 1.5kg
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