'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.
- ISBN:
- 9780137006694
- 9780137006694
- Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
- 01-01-2009
- Language:
- English
- Publisher:
- Pearson Education Limited
- Country of origin:
- United Kingdom
- Edition:
- 13th Edition
- Dimensions (mm):
- 218x274x24mm
- Weight:
- 1.5kg
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