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Clothing Matters

Clothing Matters

Dress and Its Symbolism in Modern India

by Emma Tarlo
Paperback
Publication Date: 01/09/1996

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This detailed study examines sartorial style in India from the 19th century to the present, showing how trends in clothing are related to caste, level of education, urbanization and a larger cultural debate about the nature of Indian identity. Clothes have been used to assert power, challenge authority, conceal identity and instigate social change throughout Indian society. During the struggle for independence, members of the Indian elite incorporated elements of Western style into their clothes, while Gandhi's adoption of the loincloth symbolized the contrast between Indian poverty and British wealth. Similar tensions are played out in India today, with urban Indians adopting "ethnic" dress as villagers seek modern fashions. Illustrated with photographs, satirical drawings, magazine advertisements and political cartoons, this book shows how individuals and groups play with history and culture as they decide what to wear.
ISBN:
9780226789767
9780226789767
Category:
Fashion & society
Format:
Paperback
Publication Date:
01-09-1996
Publisher:
The University of Chicago Press
Country of origin:
United States
Edition:
2nd Edition
Pages:
320
Dimensions (mm):
250x189x22mm
Weight:
0.94kg

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