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Small Business Management

Small Business Management

Launching and Growing Entrepreneurial Ventures

by Carlos W. MooreLeslie E. Palich J. William Petty and others
Hardback
Publication Date: 01/12/2007

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$134.95
Backed by a loyal following, SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, SBM continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that SBM is the book that students retain long after the course is over.
ISBN:
9780324569728
9780324569728
Category:
Small businesses & self-employed
Format:
Hardback
Publication Date:
01-12-2007
Language:
English
Publisher:
Cengage South-Western
Country of origin:
United States
Edition:
14th Edition
Dimensions (mm):
276.86x218.44x35.56mm
Weight:
1.93kg

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