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Thoughtful Fundraising

Thoughtful Fundraising

Concepts, Issues and Perspectives

by Rob Paton and Jill Mourdaunt
Paperback
Publication Date: 14/12/2006

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Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising.

Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership.

Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising.

This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.
ISBN:
9780415394284
9780415394284
Category:
Budgeting & financial management
Format:
Paperback
Publication Date:
14-12-2006
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
240
Dimensions (mm):
246x174x15mm
Weight:
0.44kg

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