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Kmart's Ten Deadly Sins

Kmart's Ten Deadly Sins

How Incompetence Tainted an American Icon

by Marcia Layton Turner
Hardback
Publication Date: 21/07/2003

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$63.95
Kmart?s Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart?s CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few.
ISBN:
9780471435938
9780471435938
Category:
Retail sector
Format:
Hardback
Publication Date:
21-07-2003
Language:
English
Publisher:
John Wiley and Sons Ltd
Country of origin:
United States
Pages:
256
Dimensions (mm):
235x162x24mm
Weight:
0.59kg

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