How Incompetence Tainted an American Icon
Hardback
Publication Date: 21/07/2003
Kmart?s Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart?s CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few.
- ISBN:
- 9780471435938
- 9780471435938
- Category:
- Retail sector
- Format:
- Hardback
- Publication Date:
- 21-07-2003
- Language:
- English
- Publisher:
- John Wiley and Sons Ltd
- Country of origin:
- United States
- Pages:
- 256
- Dimensions (mm):
- 235x162x24mm
- Weight:
- 0.59kg
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