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The Googlization of Everything

The Googlization of Everything

(And Why We Should Worry)

by Siva Vaidhyanathan
Hardback
Publication Date: 08/03/2011

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  $79.75
In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission-"To organize the world's information and make it universally accessible"-and its much-quoted motto, "Don't be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google-and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
ISBN:
9780520258822
9780520258822
Category:
Popular culture
Format:
Hardback
Publication Date:
08-03-2011
Language:
English
Publisher:
University of California Press
Country of origin:
United States
Pages:
280
Dimensions (mm):
229x152x23mm
Weight:
0.5kg

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