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Essentials of Strategic Management

Essentials of Strategic Management

by Gareth JonesCharles Hill and Professor of Laws of England Emeritus Gareth Jones
Publication Date: 12/11/2008

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$124.95
ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
ISBN:
9780547194325
9780547194325
Category:
Management & management techniques
Publication Date:
12-11-2008
Language:
English
Publisher:
Cengage Learning, Inc
Country of origin:
United States
Edition:
2nd Edition
Pages:
384
Dimensions (mm):
251x203x15mm
Weight:
0.66kg
Gareth Jones

Gareth Jones is a Fellow of the Centre for Management Development at London Business School and a visiting professor at Spain's IE Business School in Madrid.

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