This book is a comprehensive guide to the tips,
techniques, standards, and methods of website
optimization. From increasing site traffic to maximizing
leads, from revving up responsiveness to increasing
navigability, from prospect retention to closing more
sales, the world of 21st century website optimization is
explored, exemplified and explained. Website Optimization
combines the disciplines of online marketing and site
performance tuning to attain the competitive advantage
necessary on today's Web. You'll learn how to improve
your online marketing with effective paid and natural
search engine visibility strategies, strengthened lead
creation and conversion to sales methods, and gold-
standard ad copywriting guidelines. Plus, your increased
site speed, reduced download footprint, improved
reliability, and improved navigability will work
synergistically with those marketing methods to optimize
your site's total effectiveness.
techniques, standards, and methods of website
optimization. From increasing site traffic to maximizing
leads, from revving up responsiveness to increasing
navigability, from prospect retention to closing more
sales, the world of 21st century website optimization is
explored, exemplified and explained. Website Optimization
combines the disciplines of online marketing and site
performance tuning to attain the competitive advantage
necessary on today's Web. You'll learn how to improve
your online marketing with effective paid and natural
search engine visibility strategies, strengthened lead
creation and conversion to sales methods, and gold-
standard ad copywriting guidelines. Plus, your increased
site speed, reduced download footprint, improved
reliability, and improved navigability will work
synergistically with those marketing methods to optimize
your site's total effectiveness.
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