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Storytelling in Organizations

Storytelling in Organizations

Why Storytelling is Transforming 21st Century Organizations and Management

by Katalina GrohLaurence Prusak John Seely Brown and others
Paperback
Publication Date: 26/08/2004

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This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.

The authors describe the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking.
ISBN:
9780750678209
9780750678209
Category:
Business communication & presentation
Format:
Paperback
Publication Date:
26-08-2004
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
208
Dimensions (mm):
229x152x11mm
Weight:
0.3kg
Stephen Denning

STEPHEN DENNING is a renowned management innovator and popular Forbes.com columnist.

A former World Bank executive, he serves on the advisory board for the Drucker Forum and is the author of several books including The Leader's Guide to Radical Management.

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