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The Management of Tourism

The Management of Tourism

by Lesley Pender and Richard Sharpley
Paperback
Publication Date: 16/11/2004

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$126.50
The Management of Tourism provides detailed coverage of the breadth of issues involved in the management of tourism businesses. The book clearly demonstrates the scope and significance of tourism as a business. Avoiding a narrow approach to the subject, The Management of Tourism explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses. The aim is to consider and apply management concepts, philosophies and practices to the 'business' of tourism. Each chapter follows a basic structure for ease of use and includes: chapter objectives chapter contents discussion questions further reading and references There are also relevant examples, case studies and a glossary to guide the reader.
ISBN:
9780761940227
9780761940227
Category:
Tourism industry
Format:
Paperback
Publication Date:
16-11-2004
Language:
English
Publisher:
SAGE Publications Inc
Country of origin:
United States
Pages:
384
Dimensions (mm):
246x189x19mm
Weight:
0.72kg

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