The Management of Tourism provides detailed coverage of the breadth of issues involved in the management of tourism businesses. The book clearly demonstrates the scope and significance of tourism as a business. Avoiding a narrow approach to the subject, The Management of Tourism explains and supports fundamental business management aspects whilst examining specific techniques required for the successful management of a variety of tourism businesses. The aim is to consider and apply management concepts, philosophies and practices to the 'business' of tourism. Each chapter follows a basic structure for ease of use and includes: chapter objectives chapter contents discussion questions further reading and references There are also relevant examples, case studies and a glossary to guide the reader.
- ISBN:
- 9780761940227
- 9780761940227
- Category:
- Tourism industry
- Format:
- Paperback
- Publication Date:
- 16-11-2004
- Language:
- English
- Publisher:
- SAGE Publications Inc
- Country of origin:
- United States
- Pages:
- 384
- Dimensions (mm):
- 246x189x19mm
- Weight:
- 0.72kg
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