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The Great A&P and the Struggle for Small Business in America

The Great A&P and the Struggle for Small Business in America

by Marc Levinson
Hardback
Publication Date: 30/08/2011

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One of "The Wall Street Journal"'s Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the first retailer to sell $1 billion in goods, the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply--and won. "The Great A&P and the Struggle for Small Business in America "is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.
ISBN:
9780809095438
9780809095438
Category:
Economic systems & structures
Format:
Hardback
Publication Date:
30-08-2011
Publisher:
Hill & Wang Inc.,U.S.
Country of origin:
United States
Pages:
358
Dimensions (mm):
232x162x32mm
Weight:
0.58kg
Marc Levinson

Marc Levinson is a former finance and economics editor of The Economist. He was previously a senior writer at Newsweek and more recently spent 10 years as an economist with JPMorgan Chase.

He has published widely on economic subjects in such journals as Harvard Business Review and Foreign Affairs, and is currently senior fellow in international business at the Council on Foreign Relations in New York.

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