The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever
Don Imus: Sometimes saying ""sorry"" is too little too late
Former Attorney General Alberto Gonzales: Authority does not put you above questioning
Bill O'Reilly: Know when to stop defending yourself and save face
Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you
Hurricane Katrina: A natural disaster that led to a larger governmental disaster
The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet
Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
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