The classic US struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the ""global settlement"" legislation is now viewed by many public health experts as a historic missed opportunity, and in this text Pertschuk describes the forces brought to bear. A lifelong public health leader and tabacco control advocate, Pertschuk provides insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole. How can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? How is it possible for those whose cause is a moral one to strike political compromise?
- ISBN:
- 9780826513939
- 9780826513939
-
Category:
- Drug & substance abuse: social aspects
- Format:
- Paperback
- Publication Date:
-
01-11-2001
- Language:
- English
- Publisher:
- Vanderbilt University Press
- Country of origin:
- United States
- Pages:
- 356
- Dimensions (mm):
- 227x152x22mm
- Weight:
- 0.54kg
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