Design and Technology of Packaging Decoration for the Consumer Market guides you through the technical and commercial factors to consider when planning the decoration, or label, of a package:
- the printing technologies
- their relevance to the labeling formats or structural package
- the application of the label to the structural package
- the development of artwork
- the use and impact of labeling on a range of consumer products
- some legal considerations
The book concludes with a chapter on future labeling systems.
The role of the packaging technologist is to ensure that the creative design is translated into a functional representation. The challenge is to have both the design and the execution working in harmony. With an emphasis on technology, this practical handbook will help you achieve this.
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