Spinning the Bottle: Case Histories, Tactics and Stories of Wine Public Relations is a broad guide to wine public relations. From Blue Nun to Two-Buck Chuck, the book contains 50 chapters by wine professionals who share their successes and a few failures with wine industry and public relations professionals and students. The book contains discussions of community relations, tasting rooms, food and wine programs, Guinness records and many marketing PR case histories, such as "Build a Better Burger." Promotion of varieties and appellations are included. The editors are well-known authorities in the field. Harvey Posert led PR programs for the California Wine Institute and Robert Mondavi Winery and is now a consultant. Paul Franson was head of a major California pr firm and now writes about wine as a freelancer.
- ISBN:
- 9780974756608
- 9780974756608
- Category:
- Alcoholic beverages
- Format:
- Paperback
- Publication Date:
- 29-06-2004
- Publisher:
- Wine Appreciation Guild, Limited
- Country of origin:
- United States
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Spinning the Bottle.
Share This Book: