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Business Without Borders

Business Without Borders

A Strategic Guide to Global Marketing

by Donald A. DePalma
Publication Date: 01/01/2004

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Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations.
ISBN:
9780976516903
9780976516903
Category:
Economics
Publication Date:
01-01-2004
Publisher:
Globa Vista Press
Country of origin:
United States
Dimensions (mm):
228.6x152.4x19.05mm
Weight:
0.68kg

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