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Planet Google

Planet Google

One Company's Audacious Plan to Organize Everything We Know

by Randall Stross
Paperback
Publication Date: 22/09/2009

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"In this spellbinding behind-the-scenes look,
Stross leads readers through Google's evolution...the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).

Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world's information," including its users' most personal information. New York Times columnist Randall Stross provides a lively tour through Google's flurry of new information gathering initiatives. Will Google stay true to its famous "Don't Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.
ISBN:
9781416546962
9781416546962
Category:
Economics
Format:
Paperback
Publication Date:
22-09-2009
Language:
English
Publisher:
Free Press
Country of origin:
United States
Dimensions (mm):
214.33x139.7x17.78mm
Weight:
0.25kg

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