Using Design to Build Brand Value and Corporate Innovation
Paperback
Publication Date: 30/09/2003
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.- Copublished with the prestigious Design Management Institute in Boston - Features case studies from leaders in design and marketing management Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
- ISBN:
- 9781581152838
- 9781581152838
- Category:
- Industrial / commercial art & design
- Format:
- Paperback
- Publication Date:
- 30-09-2003
- Language:
- English
- Publisher:
- Skyhorse Publishing Company, Incorporated
- Country of origin:
- United States
- Dimensions (mm):
- 228.6x152.4x15.24mm
- Weight:
- 0.41kg
Click 'Notify Me' to get an email alert when this item becomes available
Great!
Click on Save to My Library / Lists
Click on Save to My Library / Lists
Select the List you'd like to categorise as, or add your own
Here you can mark if you have read this book, reading it or want to read
Awesome! You added your first item into your Library
Great! The fun begins.
Click on My Library / My Lists and I will take you there
Click on My Library / My Lists and I will take you there
Reviews
Be the first to review Design Management.
Share This Book: