Includes new chapters and a "What have we learned?" analysis of all original chapters
Offers practical advice on avoiding PR disaster.
Includes a new foreword by Eric Sink
- ISBN:
- 9781590597217
- 9781590597217
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
26-09-2006
- Language:
- English
- Publisher:
- APress
- Country of origin:
- United States
- Edition:
- 2nd Edition
- Pages:
- 408
- Dimensions (mm):
- 235x178x26mm
- Weight:
- 0.74kg
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