"Forty per cent of households in Britain bought a Fairtrade product in the past year. Fifteen years ago very few did. What's behind this extraordinary trend? What difference does Fairtrade actually make for the poor farmers it aims to help? And are big companies really changing the way they do business because of Fairtrade? In Fighting the Banana WARs and Other Fairtrade Battles, international activist Harriet Lamb gives a revealing insider's account of the Fairtrade global movement. From bananas and coffee beans to cotton and footballs, Lamb describes the daring campaigns that have placed Fairtrade goods in the middle of the supermarket shelf, forcing retailing giants to change their policies. She explores the journey that the goods in our shopping trolleys make through an unjust system stacked against people in third-world countries. And she uncovers the shocking cost of our demand for cheaper and ever more 'perfect' food. iscover how Fairtrade has transformed the lives of over 1 million farmers, workers and their dependants, and what you can do to make the Fairtrade vision of a better world into a reality."