Mobinomics tells of the phenomenon of a South African mobile company that developed in Stellenbosch. It developed the technology for low cost internet-based communication over cell phones to allow millions of users (mostly young people) to avoid the cost of text messages. The company reached the attention of the international business press and has been hailed as Africa's answer to social networks (although its users are not only African but are spread through 25 countries throughout the world. This book tells our own social network story and exposes the impact that this network has had on the lives of the people involved in the business and the users - teenagers, drug counsellors, medical staff in far flung areas, and teachers in classrooms in Limpopo.
- ISBN:
- 9781920434366
- 9781920434366
-
Category:
- Business strategy
- Format:
- Paperback
- Publication Date:
-
10-05-2012
- Publisher:
- Bookstorm
- Country of origin:
- South Africa
- Pages:
- 216
- Dimensions (mm):
- 237x156x15mm
- Weight:
- 0.29kg
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