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3G Marketing on the Internet

3G Marketing on the Internet

Third-Generation Internet Marketing Strategies for Online Success

by Andy MacLellanEd Dorey and Susan Sweeney
Publication Date: 01/03/2006

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For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
ISBN:
9781931644372
9781931644372
Category:
Internet guides & online services
Publication Date:
01-03-2006
Language:
English
Publisher:
Maximum Press
Country of origin:
United States
Edition:
7th Edition
Pages:
200
Dimensions (mm):
235x190x14mm
Weight:
0.44kg

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