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Public Relations and Communication Management in Europe

Public Relations and Communication Management in Europe

A Nation-by-Nation Introduction to Public Relations Theory and Practice

by Dejan Vercic and Betteke van Ruler
Paperback
Publication Date: 25/03/2004

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
ISBN:
9783110176124
9783110176124
Category:
Central government
Format:
Paperback
Publication Date:
25-03-2004
Language:
English
Publisher:
De Gruyter
Country of origin:
Germany
Pages:
515
Dimensions (mm):
230x155x29mm
Weight:
0.91kg

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