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Guanxi And Business (2nd Edition)

Guanxi And Business (2nd Edition)

by Yadong Luo
Hardback
Publication Date: 01/03/2007

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$134.95
Guanxi or interpersonal relationships is one of the major dynamics of Chinese society. A pervasive part of the Chinese business world for the last few centuries, it binds literally millions of Chinese firms into a social and business web. Any business in this society, including local firms and foreign investors and marketers, inevitably faces guanxi dynamics. In China's new, fast-paced business environment, guanxi has been more entrenched than ever, heavily influencing Chinese social behavior and business practice. However, as in other emerging economies, corruption in China is becoming more rampant, which makes guanxi and corruption often intermingled. As such, business executives need to place greater caution today in the practice and process of guanxi development and utilization.Due to the growing academic and practical interest in guanxi, this second edition provides a timely update to the systematic and vigorous exploration of the various social, economic, cultural, and business issues relating to the complex concept and practice of guanxi.
ISBN:
9789812700469
9789812700469
Category:
Consumerism
Format:
Hardback
Publication Date:
01-03-2007
Publisher:
World Scientific Publishing Co Pte Ltd
Country of origin:
Singapore
Edition:
2nd Edition
Pages:
412
Dimensions (mm):
229x162x29mm
Weight:
0.7kg

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