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Blink

Blink

The Power of Thinking Without Thinking

by Malcolm Gladwell
Downloadable audio file
Publication Date: 01/04/2006

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From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making.
 
In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.
 
Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?
 
In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
 
Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
ISBN:
9781594831706
9781594831706
Category:
Self-help & personal development
Format:
Downloadable audio file
Publication Date:
01-04-2006
Language:
English
Publisher:
Little, Brown & Company
Country of origin:
United States
Malcolm Gladwell

Malcolm Gladwell is a Canadian journalist and the author of five New York Times bestsellers: The Tipping Point, Blink, What the Dog Saw, and his latest, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.

He has been named one of the "100 Most Influential People in the World" by Time magazine and one of Foreign Policy magazine's "Top 100 Global Thinkers."

Gladwell has been a staff writer for The New Yorker since 1996. He has won a National Magazine Award and been honoured by the American Psychological Society and the American Sociological Society.

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