Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the audiobook. Whether you are a cash-strapped start-up or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical material for listeners, managers and entrepreneurs alike. You'll learn what works, what doesn't and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
- ISBN:
- 9781509871940
- 9781509871940
-
Category:
- Business & management
- Format:
- Audio disc
- Publication Date:
-
28-01-2018
- Language:
- English
- Publisher:
- Bolinda Publishing
- Country of origin:
- Australia
- Dimensions (mm):
- 122x132x14mm
- Weight:
- 0.07kg
This title is in stock with our Australian supplier and should arrive at our Sydney warehouse within 1-2 weeks of you placing an order.
Once received into our warehouse we will despatch it to you with a Shipping Notification which includes online tracking.
Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:
ACT Metro 2 working days
NSW Metro 2 working days
NSW Rural 2-3 working days
NSW Remote 2-5 working days
NT Metro 3-6 working days
NT Remote 4-10 working days
QLD Metro 2-4 working days
QLD Rural 2-5 working days
QLD Remote 2-7 working days
SA Metro 2-5 working days
SA Rural 3-6 working days
SA Remote 3-7 working days
TAS Metro 3-6 working days
TAS Rural 3-6 working days
VIC Metro 2-3 working days
VIC Rural 2-4 working days
VIC Remote 2-5 working days
WA Metro 3-6 working days
WA Rural 4-8 working days
WA Remote 4-12 working days
Share This Book: