SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
- Greatness May Get You Nowhere
- Focus Groups Don'ts
- The More You Say, the Less People Hear &
- Seeing the Forest Around the Falling Trees.
- ISBN:
- 9781600241017
- 9781600241017
-
Category:
- Economics
- Format:
- CD-Audio
- Publication Date:
-
02-01-2008
- Language:
- English
- Publisher:
- Hachette Audio
- Country of origin:
- United States
- Dimensions (mm):
- 146.05x127x6.35mm
- Weight:
- 0.12kg
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