Selling new homes just got easier! A new marketing strategy that ensures maximum conversion of all sales prospects; even those you didn't know you had! "21st Century Advertising for New Home Builders: Everything Has Changed" is the only appropriate guide for new home builders when it comes to current advertising, sales, and marketing strategies in today's industry. The general purpose is still the same. You want to sell homes - as many homes as possible. But the methods have changed. With the aid of this easy-to-follow, step-by-step guide, you'll be able to set up your own advertising strategy to accommodate the many changes that have occurred in the industry. Don't get left behind!