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90 Great Publicity Ideas for Nonprofits

90 Great Publicity Ideas for Nonprofits

by Scott C. Stevenson
Paperback
Publication Date: 09/07/2013
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Originally published by Stevenson, Inc., this practical resource
features publicity strategies for nonprofit leaders and
professionals. It includes techniques and procedures to create
awareness, increase visibility, strengthen media relations, and
build an organization?s reputation. Many successful publicity
ideas are given from a variety of nonprofit organizations, along
with tips for gaining greater exposure through a variety of media
outlets and channels.





Important topics covered include:





Newsworthy events

Organizational branding

Radio pitches

Collaboration

Outdoor advertising

Using well known faces

Editorials

Effective communications

Press releases and media blogs

Online press kits

Community profiles

Twitter

Special events

Marketing campaigns

Radio and TV exposure



Please note that some content featured in the original
version of this title has been removed in this published version
due to permissions issues.
ISBN:
9781118692066
9781118692066
Category:
Non-profitmaking organizations
Format:
Paperback
Publication Date:
09-07-2013
Language:
English
Publisher:
John Wiley & Sons Inc
Country of origin:
United States
Edition:
2nd Edition
Pages:
52
Dimensions (mm):
155x279x4mm
Weight:
0.12kg

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