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Advertisement reading. The hidden message in marketing

Advertisement reading. The hidden message in marketing

by Anna Lena Bischoff
Paperback
Publication Date: 21/10/2014

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Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of California, Berkeley, course: Advertising America, language: English, abstract: This work looks at advertisements and how to read, analyse and interpret them. Similar to the analysis in art and the interpretation of paintings, this work analyses and interprets one specific ad into depth. The analysis is conducted on a theoretical background and then interpreted by the author. This work also shows on how to interpret different angles and details of advertisements.
ISBN:
9783656765905
9783656765905
Category:
Communication studies
Format:
Paperback
Publication Date:
21-10-2014
Publisher:
Grin Publishing
Country of origin:
United States
Pages:
8
Dimensions (mm):
254x178x1mm
Weight:
0.04kg

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