Free shipping on orders over $99
Advertising and Promotion

Advertising and Promotion

An Integrated Marketing Communications Perspective

by Michael A. Belch and George E Belch
Hardback
Publication Date: 01/02/2017

Share This Book:

82%
OFF
RRP  $200.00

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$36.35

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory.

Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

ISBN:
9781259548147
9781259548147
Category:
Economics
Format:
Hardback
Publication Date:
01-02-2017
Language:
English
Publisher:
McGraw-Hill Education
Country of origin:
United Kingdom
Edition:
11th Edition
Pages:
896
Dimensions (mm):
285x224x31mm
Weight:
1.84kg

This item is In Stock in our Sydney warehouse and should be sent from our warehouse within 1-2 working days.

Once sent we will send you a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock'.

Reviews

Be the first to review Advertising and Promotion.