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Advertising Campaign Design

Advertising Campaign Design

Just the Essentials

by Robyn Blakeman
Hardback
Publication Date: 15/08/2011

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
ISBN:
9780765625526
9780765625526
Category:
Advertising
Format:
Hardback
Publication Date:
15-08-2011
Language:
English
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
256
Dimensions (mm):
229x152x19mm
Weight:
0.48kg

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