Advertising in the Aging Society

Advertising in the Aging Society

Understanding Representations, Practitioners, and Consumers in Japan

by Florian Kohlbacher and Michael Prieler

Hardback Publication Date: 08/03/2016

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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.

ISBN:
9780230293397
9780230293397
Category:
Consumerism
Format:
Hardback
Publication Date:
08-03-2016
Language:
English
Publisher:
Palgrave Macmillan
Country of origin:
United States
Dimensions (mm):
216x140mm
Weight:
3.31kg

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