Advertising in the Aging Society

Advertising in the Aging Society

Understanding Representations, Practitioners, and Consumers in Japan

by Florian Kohlbacher and Michael Prieler

Paperback / softback Publication Date: 31/07/2019

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Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.

ISBN:
9781349592913
9781349592913
Category:
Business & management
Format:
Paperback / softback
Publication Date:
31-07-2019
Language:
English
Publisher:
Palgrave Macmillan
Country of origin:
United States
Dimensions (mm):
216x140mm

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