Airline Operations and Management

Airline Operations and Management

A Management Textbook

by Gerald N. Cook and Bruce G. Billig

Paperback / softback Publication Date: 15/02/2017

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Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry.

The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.

ISBN:
9781138237537
9781138237537
Category:
Aerospace & air transport industries
Format:
Paperback / softback
Publication Date:
15-02-2017
Language:
English
Publisher:
Routledge
Country of origin:
United States
Dimensions (mm):
234x156x22mm
Weight:
0.52kg

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