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An Introduction to Survey Research

An Introduction to Survey Research

by Ernest Cowles and Edward Nelson
Paperback
Publication Date: 30/01/2015
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An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify the information needed and the best approach to get that information. They also highlight the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results.
ISBN:
9781606498187
9781606498187
Category:
Market research
Format:
Paperback
Publication Date:
30-01-2015
Language:
English
Publisher:
Business Expert Press
Country of origin:
United States

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