Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
- ISBN:
- 9780826464705
- 9780826464705
-
Category:
- Semantics
- Format:
- Paperback
- Publication Date:
-
01-12-2003
- Language:
- English
- Publisher:
- Bloomsbury Publishing PLC
- Country of origin:
- United Kingdom
- Pages:
- 104
- Dimensions (mm):
- 216x138x5mm
- Weight:
- 0.15kg
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