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Application of Gaming in New Media Marketing

Application of Gaming in New Media Marketing

by Pratika Mishra and Swati Oberoi Dham
Paperback
Publication Date: 30/09/2018
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The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation.

Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
ISBN:
9781522587781
9781522587781
Category:
Sales & marketing
Format:
Paperback
Publication Date:
30-09-2018
Publisher:
IGI Global
Country of origin:
United States
Pages:
312
Dimensions (mm):
254x178mm

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