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Avedon Advertising

Avedon Advertising

by Laura AvedonJames Martin and Rebecca Arnold
Hardback
Publication Date: 08/10/2019

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The first survey of Richard Avedon's influential advertising work Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture.

Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others.

Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive '60s; and into the era defined by celebrity culture and global brand awareness.

ISBN:
9781419733383
9781419733383
Category:
Individual photographers
Format:
Hardback
Publication Date:
08-10-2019
Language:
English
Publisher:
Abrams, Inc.
Country of origin:
United States
Pages:
336
Dimensions (mm):
358.14x246.38x39.37mm
Weight:
2.93kg
Laura Avedon

Laura Avedon and James Martin are the directors of the Richard Avedon Foundation in New York City.

James Martin

Former presenter of the BBC's Saturday Kitchen, James Martin is one of the UK's most popular TV chefs, whose enthusiasm and passion for food have won him countless fans.

His accessible approach to cooking has been showcased across bestselling books including Sweet (2015), Home Comforts (2014) and More Home Comforts (2016).

He regularly appears on the BBC, ITV and Food Network, as well as demonstrating live at the BBC Good Food Show and touring the UK with his own one-man show.

Rebecca Arnold

Rebecca Arnold is senior lecturer in history of dress and textiles at the Courtauld Institute of Art in London.

Her books include The American Look (2008) and Fashion: A Short Introduction (2009). She lives in London.

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