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Barack 2.0

Barack 2.0

by David Bullock and Brent Leary
Paperback
Publication Date: 01/12/2008
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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
ISBN:
9780578008028
9780578008028
Category:
Information technology: general issues
Format:
Paperback
Publication Date:
01-12-2008
Publisher:
White Bullock Group, Inc
Country of origin:
United States
Pages:
130
Dimensions (mm):
280x216x9mm
Weight:
0.38kg

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