Being Creative discusses the important, sometimes challenging, but always relevant aspects of creativity – taking theories off the page through relatable examples and providing practical exercises.

We often treat creativity as if it was something separate from us – yet, as Michael Atavar explores in this essential manifesto, it is, in fact, very simple: creativity is nothing other than the very core of ‘you’.

Through a series of practical and effective exercises, Atavar challenges you to open your mind, shift your perspective and ignite your creativity. Whatever your passion, craft or aims, Being Creative will expertly guide you from bright idea, through the tricky stages of development, to making your concepts a reality.