A comparable concept, "My Little Pony", is a major brand for Hasbro Toys which first introduced it to young girls in 1983 and reintroduced in 2003.
Since the brand's re-launch, more than 20 million ponies have reached the U.S. marketplace and 8 million MY LITTLE PONY books have been sold (www.mylittlepony.com).
New animated TV show is currently in production for 2010/2011 airing
Special sales appeal to gift and toy stores.
Author is an animation industry professional who has created an appealing cast of characters ready for media licensing.