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Blitzscaling

Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman and Chris Yeh
Paperback
Publication Date: 22/10/2018

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$33.25

Foreword by Bill GatesFrom the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it's simple: they've learnt how to blitzscale.

Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company's life cycle where the most value is generated.

Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

ISBN:
9780008303631
9780008303631
Category:
Entrepreneurship
Format:
Paperback
Publication Date:
22-10-2018
Publisher:
HarperCollins Publishers
Country of origin:
United Kingdom
Pages:
288
Dimensions (mm):
234x153x26mm
Weight:
0.42kg

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